That influence is not confined to the screen, instead it's leading to a resurgence in Western inspired fashion. Fans have been more than eager to adopt the Yellowstone Jacket for men and for women as they are showcased by their favourite characters Rip Wheeler Jacket and John Dutton Jacket. This has engendered collaborations with fashion brands, and resulted in collections blending the show’s Western aesthetics with current fashion. Free People, for example, released a Yellowstone Jacket related limited edition collection that represents the series' style in affordable pieces.